Methodology
Applying behavioral science to the communication arts.
As we see it, organizational communication serves one basic business purpose: influencing employee behavior to drive business results.
By recognizing how people are innately wired to process ideas and respond, our communication strategies activate progression toward higher levels of understanding and commitment. Think of it as enabling conductivity - resistance diminishes and acceptance flows.
Evoking the power within.
Unlocking employees' discretionary effort.
- Employees choose how to respond to every workplace change – even daily work assignments.
- Satisfy a hierarchy of instinctive needs for information, and you can shift employees from preoccupation with “me” concerns toward recognizing “we” opportunities. Then they will open up to committing their talent, time and enthusiasm.
- We've distilled the innate questions that control employees' reaction to change, as well as the employer responses that evoke acceptance and engagement – findings backed up by other experts through 30 years of empirical research.
We welcome the chance to join with you in exploring strategies for driving collective performance through communication that speaks to individuals.
Aligning your communication systems.
At work in every organization are three behavior-driving communication systems.
- Often companies focus efforts on the most visible system – their formal communications.
- But what you say through the organization's conduct trumps your crafted messages.
- And even more influential is ongoing, informal communication among peers, managers, and executives, including the behavior those influencers model.
By aligning these pervasive systems under an integrated strategy, noise fades, clarity comes through and employees tune in. That's one of the ways we direct communication as a powerful, strategic management tool.
